Case Study:

How we helped a Women Owned Boutique Grown From $70K to $400K/Month

Client Overview


A women-owned boutique specializing in stylish, comfortable apparel for moms. The brand prides itself on empowering mothers through fashion-forward, functional pieces that fit their busy lifestyle.

Challenge

When the brand partnered with us, they were stuck at a plateau around $70,000 per month through their Shopify store. Their goals were to:

  • Significantly scale monthly revenue

  • Increase brand visibility in a saturated market

  • Build a sustainable marketing funnel

  • Improve customer retention and repeat purchases

Strategy & Execution

1. Meta Ads (Facebook & Instagram)
We developed a full-funnel Meta ad strategy targeting mom-centric audiences:

  • Created high-converting creatives that resonated emotionally and visually

  • Used dynamic product ads and retargeting to re-engage warm audiences

  • We implemented a full-funnel paid social strategy that paired data-backed audience segmentation with high-performing influencer content:

✅ Consistent 3-4X ROAS on Meta over the two-year period

2. Google Ads (Search, Shopping, and Performance Max)
We built a robust Google Ads engine:

  • Branded and non-branded search campaigns

  • High-converting Shopping campaigns with optimized product feeds

  • Performance Max campaigns to scale acquisition and visibility

✅ Achieved 7X ROAS on Google with steady scale

3. Klaviyo Email Marketing
We overhauled their email flows and campaigns:

  • Welcome, abandoned cart, and post-purchase flows optimized for conversions

  • Bi-weekly campaign emails with product drops, bundles, and storytelling

  • Segmented lists based on purchase behavior and customer lifecycle

✅ Averaged $100,000/month in Klaviyo revenue

Results

📈 $70,000 → $400,000/month in backend Shopify revenue
🔥 Meta Ads: 3–5X ROAS
🔍 Google Ads: 7X ROAS
📬 Email (Klaviyo): $100K/month average
💎 Increased returning customer rate and brand loyalty

Conclusion

Through a strategic blend of Meta advertising, Google performance marketing, and lifecycle email campaigns via Klaviyo, we helped this mom-focused boutique achieve nearly 6X revenue growth over two years. The results speak to the power of integrated digital marketing tailored to the customer journey.

Yup, we’re Mawm, and we can help with all of your marketing needs…Because mawms get sh*t done!

CASE STUDY: From $1K to $40K/Month — Launching & Scaling a Skincare Brand from Scratch

Client Overview
An emerging clean skincare brand focused on natural, effective products for women of color. They came to us pre-launch, with a strong product line but no online presence or customer base.

Challenge

The brand needed to go from zero to revenue — quickly. With no brand awareness, email list, or ad data, the goal was to:

  • Launch their Shopify store and drive first sales

  • Build a scalable marketing foundation

  • Develop brand trust and loyalty in a competitive skincare space

Strategy & Execution

1. Meta Ads (Facebook & Instagram)
We built a full-funnel Meta ad strategy from the ground up:

  • Cold traffic targeting using interest stacks around natural skincare, self-care, and clean beauty

  • Created high-converting ads featuring founder story, product education, and customer UGC

  • Developed retargeting campaigns for product viewers, video watchers, and cart abandoners

📈 $1K → $20K/month in 4 months through paid social
🔥 2.5–3X ROAS maintained during scale phase

2. Influencer Marketing
We launched a grassroots influencer strategy focused on authenticity:

  • Partnered with micro-influencers (under 50K) in the skincare and self-care space

  • Gifted products for reviews, tutorials, and unboxings

  • Repurposed top-performing content into paid ads and email campaigns

📸 Influencer content outperformed branded content by 35% in CTR
💬 Drove organic buzz and helped build social proof from day one

3. Klaviyo Email Marketing
We launched with a clean, optimized email structure:

  • Built flows: Welcome, Cart Abandonment, Post-Purchase, and Product Education

  • Sent 1–2 weekly campaigns highlighting routines, testimonials, and restocks

  • Used segments for new vs. returning customers to drive repeat purchases

💰 Scaled to $8K–$10K/month from Klaviyo alone (25–30% of total revenue)
📬 Flows accounted for 65% of total email revenue

Results

📈 Grew from $1,000/month → $20,000 → $40,000/month in under a year
📊 Meta Ads: 3X ROAS at scale
💡 Influencer content: 35% higher engagement than branded content
📬 Klaviyo: 25–30% of total revenue, $10K/month

Conclusion

With a strategic blend of Meta ads, influencer partnerships, and smart email automation, we helped this skincare brand go from zero visibility to a thriving DTC business generating consistent $40K/month. All built on a foundation of authentic connection, optimized creative, and performance-driven strategy.

Are You Ready For Growth?

You’re busy running your business — now you're ready to scale.
You don’t have time to master digital advertising, but you know it’s the key to growth. That’s where we come in. As your fractional CMO, we handle everything from strategy to execution — so you can focus on what you do best while we scale your store to the next level.