From $70K to $200K/Month: How a Baby Sleepwear Brand Broke Through Their Plateau

Client Overview


A small mom-owned brand created at the kitchen table specializing in high quality bamboo sleepers in super cute original patterns. The brand prides itself on high quality, organic material and functional pieces that will grow with baby.

Challenge

When the brand partnered with us, they had been stuck at a plateau of $70,000 per month for almost a year. Their goals were to:

  • Significantly scale monthly revenue

  • Increase brand visibility in a saturated market

  • Build a sustainable marketing funnel

  • Improve customer retention and repeat purchases

Strategy & Execution

1. Meta Ads (Facebook & Instagram)
We developed a full-funnel Meta ad strategy targeting mom-centric audiences:

  • Created high-converting creatives that resonated emotionally and visually

  • Used dynamic product ads and retargeting to re-engage warm audiences

  • We implemented a full-funnel paid social strategy that paired data-backed audience segmentation with high-performing influencer content:

✅ Consistent 3-4X ROAS on Meta over the two-year period

2. Google Ads (Search, Shopping, and Performance Max)
We built a robust Google Ads engine:

  • Branded and non-branded search campaigns

  • High-converting Shopping campaigns with optimized product feeds

  • Performance Max campaigns to scale acquisition and visibility

✅ Achieved 7X ROAS on Google with steady scale

3. Klaviyo Email Marketing
We overhauled their email flows and campaigns:

  • Welcome, abandoned cart, and post-purchase flows optimized for conversions

  • Bi-weekly campaign emails with product drops, bundles, and storytelling

  • Segmented lists based on purchase behavior and customer lifecycle

✅ Averaged $70,000/month in Klaviyo revenue

Results

📈 $70,000 → $200,000/month in backend Shopify revenue
🔥 Meta Ads: 3–5X ROAS
🔍 Google Ads: 7X ROAS
📬 Email (Klaviyo): $70K/month average
💎 Increased returning customer rate and brand loyalty

Conclusion

Through a strategic blend of Meta advertising, Google performance marketing, and lifecycle email campaigns via Klaviyo, we helped this baby-focused boutique achieve nearly 186% revenue growth over two years. The results speak to the power of integrated digital marketing tailored to the customer journey.

From Small Start to Big Sales: A Mom & Me Brand’s Journey to $40K/Month

A mom-and-me apparel brand partnered with Mawm Media right from the start. For their first year, they leaned on grassroots marketing—family and friends, local community connections (including Facebook mom groups), and their own organic presence on Facebook, Instagram, and TikTok. While this approach built a loyal early following, sales averaged around $1,000 a month. They knew that to truly grow and turn their passion into a thriving business, it was time to take the leap into paid advertising.

Challenge

The brand needed to go from zero to revenue — quickly. With minimal brand awareness, email list, or ad data, the goal was to:

  • Revamo their Shopify store and drive sales

  • Build a scalable marketing foundation, collecting data and slowly scaling sales & ad spend

  • Launch high quality, story telling creative via content creators and influencers - found mostly through Mom Groups!

Strategy & Execution

1. Meta Ads (Facebook & Instagram)
We built a full-funnel Meta ad strategy from the ground up:

  • Cold traffic targeting using interest stacks around mom, parenting, children clothing

  • Created high-converting ads featuring founder story, story telling lifestyle shoots, and customer UGC

  • Developed retargeting campaigns for product viewers, video views, and cart abandoners

📈 $1K → $20K/month in 6 months through paid social
🔥 3–4X ROAS maintained during scale phase

2. Influencer Marketing
We launched a grassroots influencer strategy focused on authenticity:

  • Partnered with micro-influencers (under 50K)

  • Gifted products for reviews, photos, and videos

  • Repurposed top-performing content into paid ads and email campaigns

📸 Influencer content outperformed branded content by 35% in CTR
💬 Drove organic buzz and helped build social proof from day one

3. Klaviyo Email Marketing
We launched with a clean, optimized email structure:

  • Built flows: Welcome, Cart Abandonment, Post-Purchase, and Product Education

  • Sent 1–2 weekly campaigns highlighting different styles, mom banter, and founder messaging

  • Used segments for new vs. returning customers to drive repeat purchases

💰 Scaled to $8K–$10K/month from Klaviyo alone (25–30% of total revenue)
📬 Flows accounted for 65% of total email revenue

Results

📈 Grew from $1,000/month → $20,000 → $40,000/month in under a year
📊 Meta Ads: 3X ROAS at scale
💡 Influencer content: 35% higher engagement than branded content
📬 Klaviyo: 25–30% of total revenue, $10K/month

Conclusion

With a strategic blend of Meta ads, influencer partnerships, and smart email automation, we helped this mom and me brand go from zero visibility to a thriving DTC business generating consistent $40K/month. All built on a foundation of authentic connection, optimized creative, and performance-driven strategy.

Are You Ready For Growth?

You’re busy running your business — now you're ready to scale.
You don’t have time to master digital advertising, but you know it’s the key to growth. That’s where we come in. As your fractional CMO, we handle everything from strategy to execution — so you can focus on what you do best while we scale your store to the next level.